Monthly Archives: March 2008

Moderation in all things

According to the Guardian, the British Medical Journal suggests that alcoholic overindulgence could be curtailed by selling bottles of wine that are 500 ml instead of 750 ml. The notion is that if two people open a bottle over dinner and have a glass each, they then proceed to finish the entire bottle so as to not waste any wine, getting dangerously sloshed in the process. It’s likened to the way “super-sized” portions on a plate induce a diner to eat too much food.

Thus, British supermarket chain Waitrose is debuting a line called Vin à Deux, consisting of eight premium French wines in 50 cl (that’s 500 ml in Britain) bottles. They’ll also expand their selection of wines in 250 ml bottles, while phasing out 375 ml — your typical half bottle — altogether.

Is Waitrose saving the British public from their own sot-like impulses? Gracious, but it seems to me that we have more than enough options for wine containers, especially that of the wine “box,” in which the plastic bladder-like container never allows air in and thus never lets wine go bad in the first place. If having a 5-liter box of wine in the fridge doesn’t lead to “overserving,” at home, then why on earth would having three-quarters of a liter in a bottle? This is the perfect opportunity for a new poll, don’t you think? Please direct your attention below and share your opinion via a few clicks or, certainly, a comment!

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